New subscribers get a 3-email welcome series: brand story, bestsellers, first-purchase discount. Converts 5-10% of subscribers into first-time buyers within the first week.
Three emails: reminder (1hr), social proof (24hrs), incentive (48hrs). Recovers 10-15% of abandoned carts. For a $50K/month store, this alone generates $5-7.5K in recovered revenue monthly.
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Thank you, usage tips, review request, cross-sell. Increases repeat purchase rate by 25-40%. Repeat customers spend 67% more than new ones.
Target customers who haven't purchased in 60-90 days with personalized offers. Re-engages 5-10% of lapsed customers who would otherwise be lost.
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