Personal referrals, developer portfolios, LinkedIn, industry communities, local meetups. Major platforms (Upwork, Fiverr) have large pools but quality varies enormously.
Portfolio quality over quantity. Communication skills (if difficult before project, it won't improve). Technical depth on speed, security, SEO. Defined process — discovery, design, development, testing.
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Unrealistically low prices, no portfolio, can't explain approach in plain language, resistance to contracts, promises too good to be true.
Quality US-based freelancers: $75-200/hour or $2,000-15,000+ per project. Cheaper usually means offshore (communication challenges) or inexperienced (costs more in revisions).
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