Review robots.txt (avoid blocking important pages). Verify XML sitemap (submitted, valid URLs, auto-updated). Optimize crawl budget for larger sites. Check canonical tags on every page.
LCP under 2.5 seconds (preload hero images, optimize server). INP under 200ms (reduce JS execution). CLS under 0.1 (set image dimensions, avoid dynamic content injection).
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Run Mobile-Friendly Test on key pages. With mobile-first indexing, Google primarily uses your mobile site for ranking. All content must be accessible without horizontal scrolling.
Organization schema, LocalBusiness schema, BreadcrumbList, FAQ schema, Service schema. Each helps Google understand your content and enables rich snippets in search results.
Clean URL structure, proper internal linking, reasonable click depth (3 clicks to any page), logical category hierarchy, and fast server response times.
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