Conversion Rate Optimization is the practice of increasing the percentage of website visitors who take a desired action. If 100 people visit your site and 2 buy, your conversion rate is 2%. Improving it to 4% doubles your revenue from the same traffic.
Speed up your site (every second matters), make CTAs more prominent, simplify forms (fewer fields = more completions), add social proof near conversion points, ensure mobile experience is flawless.
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Analyze (where do users drop off?), hypothesize (why?), test (A/B test your solution), measure (did it improve?), iterate (test the next thing). Tools: Google Analytics for analysis, Google Optimize or VWO for testing.
Testing too many things at once, not running tests long enough, ignoring mobile users, focusing on button colors instead of messaging, and not having enough traffic for statistically significant results.
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