Business name (exact legal name), categories (primary + secondaries), description with keywords, hours, service area, attributes, and high-quality photos. Complete profiles get 7x more clicks.
Ask every happy customer. Respond to ALL reviews (positive and negative) within 24 hours. Quality, quantity, and recency all matter for ranking.
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Post weekly updates — offers, events, news, tips. Google rewards active profiles with better visibility. Include CTAs and links back to your website.
Add and answer common questions yourself before customers ask. This creates a mini-FAQ that appears in your listing and builds confidence.
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