1 second delay = 7% fewer conversions. 53% of mobile users abandon sites over 3 seconds. Amazon found every 100ms = 1% revenue loss. Google ranks faster sites higher.
A $10K/month e-commerce site losing 7% per second of delay: going from 4s to 2s load time = $16,800/year in recovered revenue. Speed optimization is the highest-ROI investment.
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Image optimization (WebP, compression, lazy loading), caching, CDN, minimizing JavaScript, quality hosting. Most sites can go from 4-5 seconds to under 2 seconds with these fundamentals.
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